最年轻的积极消费者正在将一切从时尚转变为可持续性。我们是否目睹了新的生态生活方式的诞生？
A study by Masdar surveyed over 5,000 members of Gen Z across the Middle East & North Africa, sub-Saharan Africa, the Americas, Europe and Asia.
四十％认为气候变化是世界上最大的挑战。
背景中的生态生活方式
Livingsustainability and ethicallyis the fashionable thing to do for this generation. They want stronger attitudes towards environmentalism than any previous generation.
But this doesn’t only apply to government.
Some other key areas Gen Z applies its ethical standards are with consumerism, energy, and corporations.
我们将遵守这些领域的一些趋势。本文将在上下文中更好地了解Gen Z行为。
道德遇到跑道
For decades, fashion has been focused on decadence and the “unreachable.”
Draped animal carcasses were once a high-end fashion statement. What’s more, some of the world’s most historic brands sold clothes that were produced unethically.
即使是儿童，世界也可以从Gen Z中保留没有秘密。
Now, niche fashion brands are successfully targeting Gen Z.
他们的卖点？可持续性。这是大多数全球时尚品牌的“无法访问”。
例如，改革is an ethical clothing company. Founder Yael Aflalo saw the horrors of textile and clothing manufacturing on a trip to China. At the time, there were very few resources for attractive sustainable clothes.
Aflalo将很快闯入着装，婚礼，牛仔裤和泳装。该公司在Instagram上拥有数十万个粉丝。
他们中的许多都是名人。
经济学家设想所有行业的环保产品的未来。
Government policy might contribute to that future.
最新消费者的个人品味将带头。
Action for a Sustainable Future
可持续的能源运动在千禧年成年开始时起飞。
现在，数百万美国人住在至少部分受到可持续能源的家中。但是，对于最大的工作代，障碍妨碍进步。
Gen Z将成为道德能源消耗背后的动力。
They have already adopted sustainability as part of their eco lifestyle. As Millennials take on leadership roles, their Gen Z constituency will move Millennials’ policies on sustainability forward.
That’s because84％的Z Z在20个国家预计更多政府对可再生能源的投资。
What Companies and Governments Can Do
Masdar reports that81％的Z Z在20个国家，认为政府和私营部门股份开发清洁技术的责任。
Gen Z will develop as both consumers and voters.
作为已经练习生态生活方式的年轻成年人，政府和企业领导人必须预测那些成长到成年期的倾向。
此外，Gen Z是所有时间最有连接的生成。自出生以来，他们已经对世界信息进行了数字访问。
公司将无法隐藏不道德的行为。
很快,将对公司的道德实践mers. This will extend into other companies with whom those companies do business. Third-parties that put ethical standards at the forefront will gain preference. Visit ACE Cleaning Systems atwww.acecleaningsystems.com.举个例子。
Elections will be won based on the truth available in millions of news websites, forums, and fact checkers.
The world will have it’s eco revolution thanks to Generation Z.
加入革命
Interested in healthy living, green transportation, outdoor life, and others?
采用生态生活方式nuenergy.
